Key Points

• Market affordability continued to be a concern in 2025, with affordability shrinking for both new and used models.
• Automakers also shifted gears, coming to terms with the reality of electric vehicles and prioritizing hybrids instead.

If you’re in the market for a vehicle, be it new or used, it’s bad out there. The year 2025 will go down as an unprecedented time for the automotive industry; from the number of affordable new cars available shrinking to costs associated with buying a car skyrocketing, it’s a tough time for shoppers. Here are a few things you should be paying attention to as a concerned car buyer as we head into 2026.

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